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I build content and campaigns that grow audiences.

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I’m a Creative Leader and Promotions Manager with 12+ years of experience developing original content, brand campaigns, and digital strategy for a major broadcast network.

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I lead teams, launch series, and turn ideas into content that performs across video, social, and branded platforms.

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From Emmy-winning work to original series like Everyday Wild and I-4 Food Tour, my focus is simple: create content people actually want to watch and make it work for the brand.

• Orlando, FL | josephmanna@icloud.com

RESULTS

  • Led creative for campaigns reaching of hundreds of thousands of viewers monthly

  • Built and launched original content series across broadcast and digital platforms

  • Grew YouTube and social engagement through content-first strategy

  • Produced sponsored content and branded series driving revenue partnerships

  • Directed full-cycle production from concept to distribution

Everyday Wild is a digital-first wildlife series designed to connect modern audiences with nature through storytelling, photography, and personality-driven content.

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Developed as part of the News 6 Insider brand, the series blends education and entertainment to reach new audiences across platforms with a focus on making wildlife content more accessible, engaging, and human.

CONTENT THAT PERFORMS

  • 2M+ broadcast impressions across original series

  • 100K+ digital views across YouTube & web

  • Emmy Award-winning documentary (Milton) with 44K+ views

SELECTED WORK

Original content, brand campaigns, and broadcast creative.

I-4 FOOD TOUR

Branded content series showcasing local culture and food through engaging, personality-driven storytelling.

Promo Creative from WKMG News 6

BRAND CAMPAIGNS & PROMO WORK

Broadcast and digital campaigns designed to drive audience growth, engagement, and brand awareness.

Long-Form Storytelling & Special Features

STORYTELLING & ORIGINAL CONTENT

Narrative-driven video work including mini-docs and long-form storytelling projects.

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Abstract Architecture

WORK HISTORY

2024 - PRESENT: WKMG | PROMOTIONS MANAGER

Lead creative and marketing strategy for a top-rated local news brand, overseeing content production across broadcast, digital, and social platforms.

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  • Direct campaigns, promos, and branded content from concept through delivery

  • Develop and launch original series including I-4 Food Tour and other sponsored content

  • Lead and mentor a creative team, managing workflow and project execution

  • Drive audience growth through content strategy and platform optimization

  • Oversee full video production pipeline: scripting, directing, shooting, editing, and sound design

  • Manage vendor relationships, budgets, and production resources

  • Contribute to brand development, on-air packaging, and campaign strategy

2019 - 2024: WKMG | CREATIVE SERVICES PRODUCER

Produced cross-platform promotional content supporting programming, audience growth, and digital expansion.

  • Created campaigns and promotional content for broadcast and digital platforms

  • Collaborated with editorial, talent, and sales teams to produce high-impact creative

  • Helped build and scale the station’s digital and social content strategy

  • Supported video production, editing, and scriptwriting across multiple formats

2014 - 2019: THE MARKETING FIRM | CREATIVE DIRECTOR

Led creative and marketing strategy for a range of clients across retail, real estate, and hospitality.

  • Managed full lifecycle of branded content production from concept to distribution

  • Developed and pitched creative campaigns aligned with business objectives

  • Produced video content including scripting, filming, editing, and delivery

  • Built and managed social media strategies across platforms

  • Analyzed campaign performance and optimized based on KPIs (engagement, reach, CTR)

  • Led client communication, project management, and vendor coordination

CORE SKILLS

  • Creative Direction • Content Strategy • Video Production • Team Leadership • Brand Development • Campaign Strategy • Storytelling • Scriptwriting • Digital & Social Media • YouTube Strategy • Analytics (YouTube, Meta, Google) • Production & Tools • Adobe Premiere • Final Cut Pro • Adobe Creative Suite • Lighting & Set Design

NOTABLE HIGHLIGHTS

  • Emmy Award-winning creative work

  • Built and launched original content series across broadcast and digital

  • Experienced in both hands-on production and high-level creative leadership

  • Proven ability to bridge storytelling, marketing, and audience growth

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